Options-Style Ticket Reservations
Capture demand value before tickets ever go on sale. Sell reservation rights in tiers, each priced at a different premium, and let fans self-select: those who must have first access pay a higher premium, those comfortable waiting pay less or nothing. The premium flows to you whether or not fans exercise the option, turning seat uncertainty into guaranteed pre-event income. Because the premium is paid up front by the people who would otherwise pay scalpers, you compress scalper margins at the source before bots can act, and you convert the most valuable signal in your funnel, willingness to pay, into revenue you actually book.